Date: Mar - Apr 2025 | Brand: Balkan Way | Agency: Personal Project
Agency’s Brand Architecture: Logo & Branding
Balkan Way is a adventurous project as the company operates in two distinct sectors. It is a combination between a travel agency and a real estate agency. The challenge was to create a unified main logo that represents the brand as a whole, while also developing two variations tailored specifically to each branch of the business. The result is a cohesive visual identity system that brings both sides together under one brand, while allowing each to maintain its own clear and recognizable presence.
From Concept to Realization.
After developing the logo, the client approached me to design the branding for their office space. We aimed for a fun and vibrant look that would quickly catch the eye, using colorful shapes combined with imagery from some of the travel agency's destinations. Key brand elements were incorporated, including the company’s main slogan, address, and working hours.
To achieve the desired effect, we used a combination of PVC foil and frosted film. This allowed us to highlight the vivid destination images while adding privacy by covering the back of the office with the frosted circular shapes. A key consideration was maintaining the natural light, as the ground-floor space needed to remain bright and welcoming.
